Friday, November 2, 2012

The BBC News Can Fit in Your Pocket



BBC News is a UK based news source:
           The first time the BBC, or British Broadcasting Company, made a news broadcast was on November 14th, 1922.  It was a radio news program up until 1936 when the first BBC television broadcast was made by the BBC TV Service, this was also the world’s first regular TV service.  Then they produced the first color television program in Europe in the 1960’s.  The BBC is currently the largest broadcast news organization in the world and it has made an enormous name for itself through its television and radio programs.  The BBC has had many extremely famous broadcasts including WWII speeches and the coronation of Queen Elizabeth II (the first coronation ever on television).  Although the BBC has been the leading force in radio and television news, it has had to adapt to today's advanced mobile society.
The BBC has made an app for mobile devices to stay on top:
According to an infographic on Adition, 47% of US adults and 70% of young adults (18-29) in the US use a mobile device to access news.  The recent jump in mobile devices that can access the internet shows that news consumption may shift to mobile devices over any other source completely.  Naturally, the BBC decided to make an app in order to keep up with competing news organizations.  The BBC News app was launched in 2010 and has gained a lot of popularity as it is the 14th most used app for news as of November 2012 with an estimated 17 million unique visitors per month.
The BBC News app is an easy app to use that is convenient and informative:
                Using the BBC News app is about as easy as breathing.  Once the app is opened, you are shown multiple top stories from the world, the US and Canada, technology, business, and many more categories.  You can even edit the app so that it shows you the top stories from the categories that you specifically want to see.  It is easy to scroll down and slide through stories, each category has the top nine stories ready and available and they are easy to view.  You just tap the story you want and in two seconds you are reading it.  The app also allows users to listen to live BBC radio broadcasts.  The app is also easy to refresh for the newest stories.  It is a great app if you are looking to be filled in on what is happening with the world today.
Issues with the BBC News app include the amount of information available:
                One issue that should be addressed with the BBC News app is that there are a limited amount of articles on the app at a given time.  The user is unable to search in the BBC News app so they are limited to the information that the BBC News app makes available.  This is bad because searching allows a news app for a mobile device to be even more convenient than it already is by allowing the user to search for a specific story.  Another issue is that many users experience the app crashing on them while using it.  This needs to get fixed quickly because if the app crashes often on a user, then they will stop using the app which is the worst case scenario for the BBC.
The app is still very successful users regardless of the kinks:
                Even with the kinks, the BBC News app has been hailed as one of the best news apps.  The app chooses current and relevant news stories to offer to the reader and is quick and easy to use.  It is easy to say that the BBC News really is a great form of news and it fits in your pocket.

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